When should advertising for your salon be planned?

• A. In advance
• B. Well in advanced
• C. After opening
• D. During grand opening

Answer: (B)

Advertising should be planned well in advance of your salon opening. Having ample lead time lets you craft a clear launch message, build anticipation, and line up the marketing channels you’ll use—social media, local media, print, and partnerships—before you greet your first clients. It also gives you the space to develop promotions, schedule posts, and train staff so the customer experience matches what you advertise. Waiting to plan until after you open misses the chance to start filling your appointment book early, and focusing only on a grand opening promotional push often leads to a slower-than-desired start. Getting everything lined up ahead of time creates momentum that carries you through opening and well beyond.